WELCOME TO VISUAL LAB
Unleash the Visual Power of Packaging
Whether you’re seeking assistance with conceptualising a new packaging design or managing design delivery and print production, we’ve got you covered.
50+
Who we are
Transforming Product Visualisation in the Digital Age.
With five decades of experience under our belt, we’ve honed efficient strategies for transitioning from concept to printed packaging while upholding your brand’s quality standards at every turn. We are dedicated to realising your brand vision throughout the entire process.
Our Value
Brought to you by a team of creative and entrepreneurial experts.
Our mission is to inspire and innovate for brand owners and marketers, saving them time and money. We achieve this through a dynamic, efficient digital artwork management platform powered by global technologies.
Our business is built on continuous improvement, overcoming challenges, and redefining best practices. Quality and consistency are core values that shape our team culture at all levels.
Doritos Rollout
For many years, PepsiCo has consistently placed their trust in the Visual Lab team, tasking them with the ongoing responsibility of crafting a comprehensive suite of e-commerce images across its diverse portfolio of snack brands in both the Australian and New Zealand markets.
What we offer
Creative Services
Visual Lab is your go-to partner for a wide range of comprehensive solutions that encompass every aspect of visual content and brand development.
We Specialise in brand development for clients, crafting distinctive identities, compelling messaging and strategic marketing to enhance brand recognition, loyalty and market competitiveness.
With a team blending artistic brilliance and market acumen, we deliver captivating visuals that elevate your brand’s identity and messaging to stand out in the competitive landscape.
Supporting clients in the efficient roll-out procedures, meticulously managing the transition ensuring a seamless and successful launch of visual content and brand strategies.
We offer clients meticulous proofing services, guaranteeing accuracy and quality assurance before final production. Our attention to detail ensures error-free content for a flawless presentation.
We work with you to develop an action plan that brings your project or campaign from start to finish on time, every time. We know when to bring in the resources needed and we keep the project moving.
Truly representative. We can print on the actual packaging material and apply real print effects. Perfect for exploring the shelf impact of your chosen food or consumer packaging design prior to production.
Craig Feeley
National Business Manager at Asahi
“12 months ago, we embarked on a journey to define what ‘best in class’ eCommerce content looked like for beverages. We searched far and wide for global examples, but quickly realised that we had the opportunity to set a new benchmark for the world to follow. Today, I am proud to say that we have delivered the best Pepsi product pages in the world to coincide with the unmissable relaunch of this iconic brand!..”
Digital Services
Visual Lab excels in delivering diverse digital services, including product renders, lifestyle imagery, and social media content, covering all facets of visual branding and content creation.
Enhance packaging design decisions with our interactive, 360 degree digital renders. Photorealistic, colour accurate views from finished artwork save time and money, ensuring timely delivery for web display.
Lifestyle images enhance marketing by creating emotional connections and showing product use, establishing brand identity and boosting engagement and consumer interest on digital platforms.
We enhance brand marketing on digital/social platforms by fostering emotional connections, highlighting product utility, and reinforcing a consistent brand identity.
Visual Lab excels in 3D and 2D renders for digital platforms, adhering to GS1, SkuVantage, and retailer standards, enhancing visibility and integration for improved engagement and sales.
With a team blending artistic brilliance and market acumen, we deliver captivating visuals that elevate your brand’s identity and messaging to stand out in the competitive landscape.
Supporting clients in the efficient roll-out procedures, meticulously managing the transition ensuring a seamless and successful launch of visual content and brand strategies.
Redrock Deli
PepsiCo entrusts Visual Lab with the task of producing photorealistic, true-to-life 3D digital renders for the entire range of Red Rock Deli snacking products. This collaboration reflects a shared dedication to presenting these products with unparalleled visual appeal and authenticity.
Digital Solutions
Internal and External Solutions for the FMCG Industry
We create custom internal forms and automated workflows tailored for FMCG businesses, streamlining operations, reducing manual tasks, and improving efficiency to support rapid, consistent product management and delivery.
We develop custom solutions like 3D builders and product visualiser apps, immersive, interactive experiences that enhance customer engagement and support effective product showcasing and decision-making.
We design bespoke internal and external forms tailored to your specific needs, streamlining data collection, enhancing user experience, and improving operational efficiency for both team workflows and customer interactions.
Why Choose Us
There's a Reason Global Brands Continue to Trust Visual Lab with Their Product Visualisation
Our mission is to inspire and innovate, providing brand owners a platform that saves time and money. With a digital artwork management system powered by global technologies, we ensure efficiency and precision. Continuous improvement, quality, and consistency are core values that drive our team and redefine best practices.
Fast Delivery
We ensure swift turnaround times without compromising quality, keeping your projects on schedule and meeting tight deadlines with ease.
Creative Expertise
Our team brings a wealth of creative knowledge, transforming concepts into stunning packaging designs that reflect your brand's vision.
High Quality
We maintain the highest standards, ensuring every design and printed material meets your brand’s exact specifications and expectations.
Forward Thinking
We embrace innovation, utilising advanced technologies and strategies to keep your brand ahead of market trends and industry standards.
Australian Based
Globally Trusted
Connecting to Clients Worldwide with Reliable Expertise.
Visual Lab is trusted by global industry leaders to set the standard for 3D product rendering and modern day visualisation.
Ready to get started with Visual Lab?
Send us a message with your requirements along with any reference files you may have and we’ll get back to you shortly.
