Simplot Brand Assistant
Live Status, Guides & Updates
Function Status
Current status on your assistants
functions & up time.
View below the live status of each primary function, our team stays active
to keep this up to date with information and updates.
If you ever encounter any issues or bugs please let us know as soon as possible.
All functions are working as intended.
We are currently experiencing some minor errors when doing a single product search – Users may see a “Failed to Fetch” message when searching products.
Our team is currently working to find and fix the bug.
All functions are working as intended.
Trial Usage & Available Data
View a list of current trial pack
data and available information.
individual data extraction we have available for them
- 01155_Birds_Eye_Fish_Cakes_9310081011552
- 11899_Birds_Eye_Deli_New_Zealand_Whiting_9310081118992
- 12166_Birds_Eye_Australian_Hoki_9310081121664
- 12223_Birds_Eye_Baby_Beans_9310081122234
- 12229_Birds_Eye_Cauliflower_9310081122296
- 12318_Birds_Eye_Deli_Sweet_Potato_Chips_9310081123187
- 12441_Birds_Eye_Fish_Fingers_9310081011545
- 12494_Birds_Eye_Deli_South_American_Flathead_9310081124948
- 11783_I&J_Salt_&_Pepper_Calamari_9310139117830
- 11784_I&J_Salt_&_Pepper_Squid_9310139117847
- 12505_I&J_Beer_Battered_Fish_Fillets_9310139125057
- 12550_I&J_Prawns_9310139125507
- 12555_I&J_Prawns_Cooked_&_Peeled_TAC915E_9310139125552
- 12556_I&J_Scallops_Roe_Off_9310139125569
- 13277_I&J_Salt_&_Pepper_Fish_Tenders_9310139132772
- 13501_I&J_Fish_Pops_9310139135889
- 15510_I&J_Raw_Prawns_Tails_On_9310139125514
- 13155_Birds_Eye_DELI_Golden_Ale_Beer_Batter_9310081105985
- 10172_Edgell_Diced_Capsicum_9310081017201
- 10223_Edgell_Peas_Picked_&_Shelled_9310082102167
- 10301_Edgell_Corn_9310081103011
- 10302_Edgell_9310081103029
- 10305_Edgell_Supersweet_Corn_Kernels_10305010
- 10865_Edgell_Black_Beans_9310082108657
- 10970_Edgell_Corn_Kernels_9310082109708
- 11652_Edgell_Four_Bean_Mix_9310082116522
- 11653_Edgell_Red_Kidney_Beans_9310082116539
- 13084_Edgell_Chick_Peas_0
Information we have in database for each pack – Addresses, Advisory, Allergens, APN/Barcode, ASC, Brand, Cooking Instructions, Country of Origin, Declared Weight, Health Star Rating, Ingredients, Label Name, Marketing, Nutritional Claims, Nutritional Information, Phone Numbers, Product Code, Romantic Marketing Copy, Specimen Information, Statements, Storage and Websites
Assistant Usage Guide
View a list of current trial pack
data and available information.
individual data extraction we have available for them
1. General Assistant Mode
Use this mode for open-ended questions that don’t require specific data from your brand’s database. It’s perfect for general marketing advice, creative ideas, brand tone suggestions, or strategy input.
Example: “What are some good tagline ideas for a premium eco-friendly snack brand?”, “What are the best keywords for fish products?”
2. Database Mode – Specific Pack Questions
This mode is ideal when you want detailed answers about a single product or pack. Be sure to use the exact name of the pack as it appears in your system to ensure accurate results.
Example: “What are the key claims and messaging used for ‘01155_Birds_Eye_Fish_Cakes_9310081011552″?”
3. Database Mode – Broad Questions
Use this mode when comparing multiple packs at once. It’s important to reference each pack by its specific name for reliable comparisons. This is best for understanding differences in claims, messaging or general details.
Example: “Compare the differences between ‘12166_Birds_Eye_Australian_Hoki_9310081121664, and ‘12229_Birds_Eye_Cauliflower_9310081122296.”
Updates & Fixes
We're building smarter features
& a smoother experience.
Stay up to date with the latest improvements to your assistant. From powerful new tools to behind-the-scenes fixes, our ongoing updates are all about making your application faster, robust, and more intuitive.

Our team now has developer access to image generation API keys and will be implementing a text to image function with OpenAIs new GPT Image 1 . With new functions we continue to adhere to our strict to data sharing platform policy.

With the new image generation function, we are also making improvements to UI and base functionality. These updates aim to refine and polish the applications appearance and ease of use.